The world has an insatiable appetite for data with no slow down in sight. Mobile Network operators can’t upgrade to LTE fast enough and 5G technologies are right around the corner. And with the upgrade to these next generation networks, comes even more data intensive applications and services, further fueling the need to strategically plan network expansion and deploy assets wisely based on market conditions.
Network Capacity and Planning divisions are responsible for network expansion and optimization, while being expected to efficiently manage CapEx spend and deferral in a time of stagnating revenues. Guavus Network Planning™ analytics applications use predictive analytics to quickly detect network problems such as bandwidth issues, traffic congestion, new device introduction & service outages before they impact subscribers and enable operators to scale networks dynamically with more control.
Guavus Network Planning™ analytics applications present a holistic view of a CSP’s distributed network, including characteristics across a wide range of mobile and fixed network elements, with views into network, device, and content provider, and deliver a continuous analysis down to individual network elements for complete, end-to-end visibility.
Network Element & Device Traffic Reporting – Different applications can have very different impacts on network elements. By understanding the traffic and content usage across different network elements Guavus enables CSPs to more accurately plan capacity expansion and optimization.
Marketing Intelligence—Get insights into the most active video, containers, encoding, devices and subscribers per geography on your entire network. See what’s trending by video type, tonnage, flows and subscribers per device and content provider. Compare multiple devices, video types, and network elements across the access network.
Understanding of encrypted traffic – As more and more OTT players move to encrypt their communications, CSPs are at risk of losing visibility into traffic. Worse yet, this lack of visibility has a direct impact to the value added services provided by CSPs. Regaining visibility into this communication becomes critical so CSPs can continue to offer value added services such as targeted advertising and customer self-care. Guavus has unique techniques to help CSPs understand encrypted content and traffic usage.
Data Source Agnostic & Ubiquity – The Guavus Reflex® operational intelligence platform ingests a wide range of streaming and batch data sources such as Network Elements (Access, Core, Video Switching, CDN, etc.) and other Business and Information Systems (Billing Mediation, CRM, Social Media, etc.) fusing, correlating and analyzing data in real time, providing accurate visualization and reporting and enabling business insights and timely decision making.
Guavus enables CSPs to understand how content usage affects specific network elements for more efficient capacity planning and to identify and prioritize network elements for capacity expansion. For example, areas where subscribers exhibit more nomadic behavior, such as viewing YouTube video, could be ideal candidates for WiFi or Small Cell Offloading. This is in contrast to areas where users consume more ‘social’ applications that require less bandwidth.
Infrastructure Planning— More accurately forecast infrastructure needs for new device introduction, new service geographies, radio technologies, and new content providers
Operational Management — Segment, trend, and forecast network-wide video consumption to assess demand and impact to the underlying network elements. Isolate and plan CapEx for bandwidth congestion and optimal QoS/QoE delivery across the network design and access technologies. For example, CSPs can prioritize precious capital investment in areas with poor video quality over congested areas where there are higher volumes of P2P traffic
Global IP Network Planning– Analyze network traffic to identify optimal peering points and hot-potato routing. Execute bit-mile based fair peering SLAs. Analyze geographic traffic distribution to identify and make internal business case for new POPs, peering relationships and backhaul links. Using Netflow and BGP data, get a complete end-to-end view of traffic AS PATHS, Port based Applications, Traffic Matrices and more
Application and content consumption patterns generated by end-user devices offer valuable insights into the varying demands being placed on the network. Guavus Network Planning™ analytics applications give CSPs the ability to segment traffic by mobile application type, layer7 application type and URL category and provide rich insights for network planning. These insights allow for optimized network behavior by providing continuous monitoring of peaks, averages and minimums for a multitude of parameters instrumental in strategic planning and improving operational efficiencies.
Cost Optimization—Identify end-to-end traffic utilization at a cell-sector or home-gateway and detect trends to optimize operational cost with UL/DL bandwidth, sessions and concurrency, busy hour, and video quality demand, subscriber & device profiling and subscriber penetration. Instrument optimization controls, including subscriber demand & profiling, content caching, traffic re-homing, and transcoding
Identify Network Anomalies – Leverage an extensive library of data science and machine learning functions to quickly detect patterns and traffic anomalies
Prevent Revenue Leakage – Detect unusual or suspect behavior, such as illegal tethering, to avoid revenue leakage and enforce policies in real-time to mitigate network or service impact thus ensuring a better user experience for all subscribers.